Getting your message across in business, classroom and social situations

Create an Elevator Pitch - Introduce Yourself

Even been stuck for words at a critical moment?

Have you ever been in the position where you've been stuck for words? Or maybe an opportunity arose for you to promote yourself, or your business, or your project but you didn't take full advantage of it? It happens to us all at times. It's the "if only, I had" syndrome and a feeling of regret that you didn't step up, get outside your comfort zone and introduce yourself and put your ideas forward. 

Have you missed opportunities to promote yourself / your cause

I've attended networking opportunities in the past where I've had a very nice time and met a lot of lovely people. I've enjoyed the food, the presentation, the speaker and walked away feeling happy. However, when I reflect on the interactions I had at the event, I realized that I missed , some opportunities, and I had to get honest with myself and ask if the people I engaged with actually knew what I did and how I could help them or add value to them or their organization.

Planning and Preparation

I got to thinking that when I've had success in any venture, it has always come down to planning and preparation. This situation should be no different. To ensure that you come across professionally, and are remembered, you need to ensure that your message is clear, concise and to the point so that you will be in someone's mind when they think about utilizing the skills, services or products that you offer.

The Elevator Speech

This is where an elevator speech can be an invaluable tool for yourself, your colleagues, and your students. It is something that should be prepared in advance for any given situation. It should be put to memory and practiced, so that it can be easily used in any situation. This may help: Elevator Speech Powerpoint - how to create one

An elevator speech is like a super quick and concise summary of who are are or what you do. It's called an "elevator speech" because it's meant to be so short that you can say it to someone during a quick elevator ride. 

Picture this: you step into an elevator with a person who could be important to your career or business and you only have a few seconds to impress them or get your point across. That's when you unleash your elevator speech?

How do I create an Elevator Speech?

  1. Start with a clear objective: Determine what you want to achieve with your elevator speech. Are you trying to introduce yourself, pitch a business idea, or promote a product? Having a specific goal in mind will help you craft a focused message.
  2. Identify your key points: Think about the most important aspects of yourself, your business, or your idea that you want to convey. What sets you apart? What value do you offer? Select two or three key points that highlight your uniqueness or the benefits of what you're offering.
  3. Craft a hook: Grab the listener's attention from the start by creating a catchy and engaging opening line. It could be a thought-provoking question, a surprising fact, or a compelling statement. The goal is to pique their curiosity and make them want to hear more.
  4. Develop your message: Using your key points, create a concise and clear message that explains who you are or what you do. Keep it simple, avoiding jargon or technical terms that the listener might not understand. Focus on the benefits or impact you can bring.
  5. Keep it short and sweet: Remember, an elevator speech should be brief, typically lasting around 30 seconds or less. Practice condensing your message into a concise and compelling pitch. Use simple language and make every word count.
  6. Inject enthusiasm and passion: Deliver your elevator speech with confidence, enthusiasm, and passion. Show your genuine excitement about what you're sharing. Your enthusiasm can be contagious and leave a lasting impression.
  7. Adapt and refine: Test your elevator speech on friends, colleagues, or mentors and gather feedback. Refine it based on their input, making adjustments to improve clarity, impact, and overall effectiveness.

Remember, an elevator speech is meant to be adaptable to different situations and audiences. Customize it as needed to fit the specific context or person you're speaking to. Practice regularly to become comfortable and natural when delivering it.

Examples of Elevator Speeches

Elevator Speech for Business Professional: 

"Hi, I'm Sarah. I'm a marketing specialist with a passion for creating impactful digital campaigns. I've successfully increased brand awareness and customer engagement for several global brands. With my expertise in social media strategy and data analytics, I help businesses drive results and grow their online presence. I'd love to chat more about how I can help your company reach its marketing goals."

Elevator Speech for High School Student: 

"Hey, I'm Alex, a high school student with a knack for problem-solving and a passion for technology. I've been coding and building websites since I was 14, and I recently developed a mobile app that simplifies school scheduling for students. I love finding innovative solutions to everyday challenges, and I'm eager to pursue a career in software engineering. I'm currently exploring internship opportunities to gain hands-on experience and continue expanding my skills."

Elevator Speech for Entrepreneur: 

"Hi, I'm Mark, and I'm an entrepreneur on a mission to revolutionize the fitness industry. I've developed a smart wearable device that tracks workout performance and provides personalized training recommendations. With this technology, fitness enthusiasts can optimize their routines, avoid injuries, and achieve their goals faster. I'm passionate about empowering individuals to take control of their health and fitness. Let's connect and discuss how we can reshape the way people approach their fitness journey."

 Free Elevator Speech Teaching Resource

If you're not sure how to create one, or how to go about teaching students to create one, download this free resource that has all the information that you need. It contains a step by step PowerPoint with examples and exercises that you can put into practice straight away, so that you can start using your Elevator speech.

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Elevator Speech Communications Lesson